Curtis writes ContractorBrief, a newsletter for $1M–$30M home service operators.
Jun 23, 2026
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3 min read
Lead costs are climbing, but the gap between trades is bigger than the climb. Here is what a Google lead costs in your trade, and how the top shops pay less.
Jun 19, 2026
The labour math is brutal and getting worse. The shops winning are not recruiting the hardest. They are keeping the techs they already have.
Jun 16, 2026
The multiple you would get for your business is not the multiple at which the buyer resells it. Understanding that gap tells you exactly what to fix.
Jun 2, 2026
What VC money flowing into AI for the trades means for your shop, and why 2026 is the cheapest year you will ever get to test these tools.
